If “The Box” could speak, it would probably tell us it feels much neglected. That it’s frustrated because everybody tries to make magic only outside of it.
In our effort to cope with the need for speed, the pressure to get results and counterattack our competitors, we push constantly ourselves and our teams to think outside the box. We push so much, that we are forgetting that there is something in the center; something that looks somehow and has content: The Box that we have taken for granted. (more…)Read more