An economic recession is undoubtedly an extremely difficult period for most businesses. The solution is not to panic but methodical and dispassionate treatment of difficult circumstances. An economic downturn could and perhaps should be viewed as an opportunity. Specifically, marketing activities have proven to be extremely important for businesses in an economic downturn and, based on results of research from the Economic University of Athens, have created a “Decalogue of Marketing” (more…)

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